What’s Beermas without an Elf on a Shelf? Today we find our adorable little pixie sitting happily between two bottles from No Label Brewing, our brewing friends out in Katy. They were founded back in 2009 by Brian “Royo with Cheese” Royo and “Banana Jen” Royo. How can you not love people with such ridiculous nicknames? Don Jalapeno and 1st Street Ale are some of their more well known brews, but The Elf on the Shelf is gonna vote for Perpetual Peace as being her favorite brew in their repertoire.